AI Research Company

Frontier research in visual intelligence and artificial cognition.

So Small Circle is an independent AI research company. We study computer vision, neural representations, and marketplace economics to build transformative products—led by our flagship platform, Toppins.

Explore Toppins → Read our research →

Our Flagship Product • Toppins

Meet Toppins: Contextual product placement for the creator economy.

Just as Anthropic applies foundational alignment research to create Claude, So Small Circle developed Toppins as our flagship product to bring our visual perception discoveries directly into real-world culture and advertising.

Using proprietary neural scene synthesis, Toppins naturally integrates brand advertisements and products into existing creator photography—matching lighting, perspective, depth, shadows, and aesthetic harmony without requiring staged promotional shoots.

80%

Direct creator revenue share on every campaign

Photo-first

Monetize existing archives without dedicated shoots

Micro-tier

Democratized for 4k–9k follower creators

View Interactive Simulator → "Toppins — Never Go Unseen."

Toppins AI Placement

Night City Scene: Storefront Signage Integrated Real Creator Post

PHYSICS: NEON ILLUMINATION MATCHED

Explore 3 Real Cases →

Focus Areas

How we approach artificial perception and creative media.

01 / PERCEPTION

Scene Understanding & Depth

We build models that infer 3D scene geometry, directional lighting, reflection indices, and occlusion boundaries from everyday, unstructured mobile photographs.

02 / INTEGRATION

Harmonious Virtual Placement

Rather than pasting stickers, our rendering systems simulate how physical objects and signage interact with ambient light, surface textures, and color casts to produce photorealistic results.

03 / ECONOMICS

Creator Economic Sovereignty

We align research directly with fair incentives. With our 80/20 revenue architecture, creators capture the vast majority of commercial value generated by their archives.

Publications