Research archive
We investigate inverse rendering, environmental illumination synthesis, and market mechanism design. Our foundational discoveries power our flagship platform, Toppins.
Photorealistic Virtual Product Placement via Inverse Rendering and Shadow Synthesis
Estimating ambient illumination, shadow penumbras, and geometric contact planes to integrate 3D brand assets into uncalibrated creator photographs.
Democratizing Brand Sponsorships: Mechanism Design for Micro-Influencer Marketplaces
Empirical analysis of an 80/20 revenue allocation model across creator tiers (4k–9k followers), proving increased campaign ROI and sustainable creator monetisation.
Monosemantic Feature Decomposition in Sparse Multi-Modal Latent Vectors
Using dictionary learning with L1 sparsity penalties to isolate individual polysemantic concepts inside multi-modal models for contextual brand safety.
Single-View Depth and Environmental Illumination Estimation for Edge Devices
Fast monocular metric depth recovery and spherical harmonic lighting decomposition, running at 45 fps on client devices.
Contextual Inpainting and Non-Disruptive Advertising: An Empirical Perception Study
Tracking viewer sentiment and eye fixation: virtual product placements retain 94% organic engagement compared to 41% for traditional promotional posts.
Automated Advertising Disclosure Verification in Creator Content
Developing programmatic safeguards ensuring all virtual placements comply with ASCI, FTC, and global commercial transparency guidelines.